Out of all three, utility industry is the one evolving with much slower paces, which only recently is starting to catch up on new trends and technologies as disruptive players have entered the market. In order to be successful utilities have started to understand that they need to commence working more on retaining valuable relationships with their energy consumers that correspond to the interests of both parties. Providing premium value on customer service and customer experience such as utility consumption consultancy, energy efficiency upgrades for households and gas, electricity and water supply based on personal needs and preferences are key to their survival in this competitive market environment. In their quest to meet convenience demands, drive performance and customer loyalty, utilities are adding different home services to their product portfolio, to bundle with their existing offerings. With the help of more services and customer-centric solutions, utilities can focus on more profound client interactions, build long-lasting relationships and eventually raise the levels of consumer trust.

One of the aspects of utility disruption trends is the technological revolution related to intelligent homes and household efficiency. In the near future nearly all home appliances will be smart and connected to the internet, thus enabling energy optimization by remote and automatic control and monitoring of consumption. Environmentally conscious consumers are now not only oriented towards renewable energy, but are also  going even further in their innovative thinking by exploring rooftop photovoltaic panels, solar panels and other ways that can turn them into communities of independent prosumers in the grid. These flexible solutions, some of which are stimulated with national financial incentives and programs, give customers not just freedom, but also lower costs, more buying choices, higher convenience and efficiency.