Expanding across adjacent industries and markets to get ahead of competitors challenging the status quo is a business decision related to survival. The increased role of consumers in energy sector, for example, is creating demand for a more flexible business approach, simplified client administration and a wider range of services and applications. In their search to balance out decreasing revenues with additional profit streams,  more and more companies are transitioning into modern lifestyle providers, rather than just single service businesses.

The white-label business model in retail vertical, respectively named MVNO in telecom sector, has proven quite successful for many years already. In order to achieve fast time-to-market with lower risks and production costs, many companies have launched their brands customizing the solutions of external providers. In energy industry, in 2014, the white-label concept was officially regulated as well. But just recently this model has started to gain momentum with more retailers commencing profitable partnerships with established gas and electricity providers. In search of additional revenue streams, more customers and profits, and without lifting the focus off their core business, these organizations are disrupting the utility market, to drive their long-term growth. To reach outside their areas of expertise and widen their product offer, retailers are relying on specialized software suppliers providing them with innovative utility business management solutions and fully managed services.